TEDcue

Categories: Selected Works

I proudly present to you my final project while at VFS. I wanted to create a theoretical youth oriented sub brand for the TED talks. It was designed to attract 20 to 30 somethings that have never been exposed to the TED talks, to inspire them into changing their world and join the TED community. I love the TED talks. They have inspired my friends and I to be more than we are. I was lucky enough to have Ze Frank and Mark Busse as my advisors for 4 months. We spend almost 500 hours developing the brand and its execution as a network identity. The challenge was to create a brand that had the flavor and essence of the greater TED brand, but had it’s own voice that was young and fresh. Check out the case study and brand style guide

http://www.joshuamichie.com/tedcue%20case%20study.pdf

http://www.joshuamichie.com/TEDCue-Brand-Style-Guide.pdf