Music by Telefon Tel Aviv Here’s another addition to the In Search of series. I love this city! My great friend Rafael Arace was gracious enough to lend his camera. Here’s some of the things we saw.

Music by Telefon Tel Aviv

Working with Neon has been a real treat. Their process is ]]> This was my first national broadcast project and a watershed moment in my career. There’s something to be said about seeing your work pop up on the tele. Like the first time you see your work up on a billboard. It feels tangible. Real.

Working with Neon has been a real treat. Their process is one of constant experimentation, iteration, and preempted decisions that kept us above water and away from the often chaotic final stretch many creatives feel as a project wraps up.

I learned a lot of really cool techniques and processes for Cinema 4D.  Ben Young, a Neon designer/ 3d wizard was a huge help as we explored different solutions for the 3d component of the spot.

Overall, I had the privilege of working with a A-class team and look forward to doing it again in the near future.

Keep calm and carry on

I never thought that I’d be in their studio, but that ]]> Way back in the annals of history that was 2005, I was shown a magical showreel that cemented my path as a motion designer. My teacher Joe Raffa shared with the class just how far you could push the motion image in the commercial world.

I never thought that I’d be in their studio, but that all changed last Thursday, July 14th. It was a game changer.

Not very often do you get the opportunity to meet the people have profoundly inspired you.  What was only to be a 30 minute hello, turned into a 2 hour conversation. From the history of Onesize, to the latest experiments they were making, this team oozes innovation and creativity. It’s clear that the counter intuitive works. What I mean is that they spend a significant amount of their design time interating, experimenting, and failing, until they find the right solution for the project.

My experience so far, is that all those theories and practices design schools teach, the “real world” quickly sacrifices for monetisation. They are too worried about billable time and stake holders forbid, they should have an idea or two flop. Onesize is one of those rare places that takes “as much time as needed to sculpt and mold the project, until the job is done.”  True design puritists. Funny thing too, they happen to make the stuff other designers use for inspiration. It’s also paying the bills.

Visiting Onesize set the personal bar. I will return to work with this amazing pool of talent. I just need to roll up the sleeves and work my ass off.  As their team revealed: “The secret to Fredrik’s (one of their interns turned freelancers) success is that he never slept.”