This was my first national broadcast project and a watershed moment in my career. There’s something to be said about seeing your work pop up on the tele. Like the first time you see your work up on a billboard. It feels tangible. Real.
Working with Neon has been a real treat. Their process is one of constant experimentation, iteration, and preempted decisions that kept us above water and away from the often chaotic final stretch many creatives feel as a project wraps up.
I learned a lot of really cool techniques and processes for Cinema 4D. Ben Young, a Neon designer/ 3d wizard was a huge help as we explored different solutions for the 3d component of the spot.
Overall, I had the privilege of working with a A-class team and look forward to doing it again in the near future.
Keep calm and carry on